![]() ![]() “Aha moments” can happen in different stages of the customer lifecycle. The Aha is a remembering of what you already knew, articulated in a way to resonate with your truth”. As Oprah Winfrey says, “you can’t have an Aha! moment unless you already knew it. This usually happens in the early stage of the customer lifecycle. The SaaS world’s version of “Eureka!” is the “Aha moment.” In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it. Arguably, this could be one of the first and most notable examples of an “Aha moment.” Archimedes had found the solution to something which had troubled him for a while. “Eureka!” can be roughly translated as “I found it!”. ![]() ![]() Legend has it that upon discovering the water displacement, Archimedes jumped out of the bath and cried, “Eureka!”. Archimedes realized that the displacement of water was equal to the volume of his submerged body. For example, when the Ancient Greek scholar Archimedes once stepped into his bath, he was amazed to see the level of the water rise. Our history is littered with “aha moments” that have changed the world. Do you remember the last time you said: “Wow! That’s awesome! That’s exactly what I needed!” Hold on to that memory because that was an “Aha moment!”. ![]()
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